Category: Design Philosophy

Articles about our Design Philosophy

  • Modern(ist) design

    a typical modernist design. Strong shapes and sleek lines make a bold statement.

    In the first half of the 20th century, new materials and techniques like steel beams and large glass panes, allowed architects to create new, larger and more “graphical” shapes and spaces.

    No longer constrained by the small spans that older techniques dictated, the “mid century modern” architects started creating houses with totally new shapes.

    Bauhaus, Mies van der Rohe, Philip Johnson Le Corbusier are typical exponents of this. In the early years, a certain obsession with steel and glass made the houses sometimes a little too “cold” and “sterile”; but these days are long gone.

    Today, 7 decades later, thousands and thousands of difference modern façades and layout have been created, but probably only 10 or 20 archetypes have stood the test of time and have become really timeless.

    Getting the shapes and proportions exactly right is extremely important. Modern designs are “easy” to copy but at the same time easily destroyed. Today, almost every architect claims to do “modern” design – but if it´s not their real talent and vocation – steer clear.

    A modernist design – the “left wing” architype – using steel columns that reminisce the mid-century style

    Perhaps surprisingly, Brazil has been an early adapter of modernism and has probably some of the best modern architects of the world, with Marcio Kogan (studioMK27)on of our personal favourites.

    Our teams our spread from Europe to Brazil and Australia, have a long track record of good modern design. After all, it´s all we do, and we´ve been doing this for a long time.

    The sliding house – one of our first modern villa designs – back in 2013
  • Minimalist architecture

    Our default style at Modern Villas is “warm minimalist” – although of course we always follow the client´s cue. We´re designing a house for you, not for us.

    Minimalist house design means: clean lines, shapes and forms, with a minimum of clutter.

    All visible shapes and volumes – walls, windows, roofs, doors, terraces – should combine in a beautiful, harmonious, balanced “rhythm”. All proportions should be just right.

    This is perhaps an art more than a science; and it explains why less specialized architects often create designs that are “almost there”, but still a little bit messy.

    It takes a special talent – and a lot of time and patience – to iterate designs until all shapes are not only “functional” but also balanced and harmonious.

    The Modern Villas workflow is organized specifically to this end. We use multiple creative teams in “swarm mode” – like a visual brainstorm session – as well as custom technology – in such a way that dozens of “variations” can be generated relatively quickly. Until eventually… everything just falls in place.

    The result: a house that feels welcoming, relaxing, beautiful and uncluttered; usually with long, uninterrupted lines of sight. Without any unnecessary interruptions or visual obstacles.

    And no, “minimalist” homes do not have to be cold: using the right materials and proportions, they can deliver high-touch, warm, human, and beautifully textured “experiences”.

    We love the touch of natural stones – like untreated travertine, which feels as if you´re walking on a beach; beautiful woods with soft textures, organic textiles…

    Exactly how minimalist you want to go, is up to you. Some clients want go extremely minimal, as their minds won´t be in peace until every unnecessary detail is removed.

    Others like a more “opulent” style where the house itself is nothing but a minimalist “canvas” where richer details in the form of furniture, art, unique ceilings etc. can be added.

    Understanding exactly where you are on the scale of minimalism is one of the first cornerstones of our design process.

    an “average” level of minimalism, for this version of our “sliding house” design
    a slightly more minimalist, almost brutalist, version of our “flying house” design, rendered with Gemini AI
    an opulent, almost “maximalist” minimalism version of our “Eagles House” design, rendered with Grok AI
  • Brisbane – Massing study

    This is the first step before we design the actual house.

    First, we model the site in 3D, so we understand the terrain, the views, any privacy issues.

    In this case, a double section with panoramic sea views on the Sunshine Coast near Brisbane, there´s a number of huge rocks on the top left, a neighbour the client doesn´t want to see, and an electricity pole that can´t be removed. On the other side, an existing house leaves a number of “ready made” building pads which we could use to save on building costs.

    The higher part of the land slopes quite a bit; and the “left” part slopes quite differently from the “right” part. Finally, there´s an electricity pole on the street in frontll that we´ll want to keep out of sight.

    We also design the restrictions created by the building codes – in this case, an invisible “max height” that floats 8m above the natural terrain. This allows us to see exactly how far the different parts of the buildings and overhangs can go without hitting this invisible ceiling; and it allows us to position the house as high as possible to ensure the best views.

    As such, the massing study allows us to see how the client´s briefing could be sculpted on the terrain.

    It also allows us to discuss what goes where – should the master go on top, for privacy, or on the main floor to be closer to guests?

    Do we give the gym some of the panoramic ocean views, or do we put that in the back or even a basement?

    In a nutshell, doing a massing study in 3D allows the client to see if the overall shape and distribution of spaces works for him, before we start designing.


    It can also be done before buying the land, so one gets a feeling of the possibilities before making the big decision.


  • Most popular designs

    When we started, modern architecture in Spain was virtually unknown, so we set out creating a dozen of basic designs – some of which have been copied thousands of times around the world.

    Here´s a selection of the most popular modern villa designs!


    Note – these are now 10+ years old, so the renderings aren´t as good as today – but the designs have proven successful around the world.

    The Crescendo House

    With an L-shaped floor plan and protruding design, this house looks impressive and offers great panoramic views, with the guest rooms out of the way in the back.



    The first renders of our Eagles House, back in 2014

    The Eagles House

    The Eagles House design by Modern Villas – resembling an Eagle about to spread its wings

    This triumphant design looks like an eagle spreading its wings – offering an extra-tall entrance and lounge in the middle. Kitchen/dining and master suite are usually in one wing, guest rooms in the other one.

    The Soccer House – an opulent, African version of the Eagles House



    The Ribbon House – first renders dating from 2015. A simple body with a “ribbon” framing the façade

    The Ribbon House

    A recent version of the Ribbon House – The “O Lifestyle” design for resorts in Greece, 2021

    With the “ribbon” framing the house, a very easy to build home (the body itself is a symmetric block) can look spectacular and the overhangs provide lots of solar protection



    The sliding house

    The top volumes seems to slide to one side – a clever effet that makes the house look larger than it is, while creating a covered terrace on the side.



  • Warm minimalism

    This image exemplifies warm minimalist architecture through a deliberate balance of restraint, natural materials, and emotional resonance. Here’s why it succeeds:

    1. Restrained Geometry & Spatial Clarity

    • Straight, simple lines dominate: the low, horizontal profile of the furniture, the uninterrupted ceiling beams, and the clean edges of the travertine plinths create a quiet order.
    • The wide-angle view emphasizes volume over clutter, allowing the eye to rest on negative space rather than ornament.

    2. Warmth Through Materiality

    • Untreated travertine slabs on walls and floors introduce organic texture and subtle veining—cool in tone but warm in tactility.
    • Walnut wall panels and exposed timber structure bathe the space in rich, honeyed wood tones that glow under natural light, countering minimalism’s tendency toward coldness.
    • The wooden ceiling with its rhythmic beams adds a crafted, almost tactile warmth overhead, like a protective canopy.

    3. Light as Emotional Anchor

    • Golden-hour sunlight floods the interior, reflecting off the infinity pool and casting soft shadows that animate the travertine and wood.
    • The seamless indoor-outdoor transition (floor-to-ceiling glass, flush thresholds) dissolves boundaries, letting the tropical landscape become part of the interior palette.

    4. Subtle High-Tech Integration

    • Hidden linear LED coves behind the walnut feature wall provide ambient glow without visual noise.
    • The recessed TV and minimalist fixtures suggest luxury tech that serves the architecture, not the other way around.

    5. Tropical Contextual Sensitivity

    • The infinity pool edge aligns perfectly with the sea horizon, creating a meditative continuity between built and natural.
    • Lush vegetation frames the view without encroaching, softening the architecture’s rigor with living texture.

    6. Human-Scale Comfort

    • Oversized, low-slung linen sofas invite lounging; their neutral upholstery keeps the palette serene.
    • A single monstera plant and ceramic vessels add just enough life to feel inhabited, not decorated.

    In essence, this is minimalism with soul—luxurious yet understated, high-tech yet hand-crafted, expansive yet intimate. It’s Modern Villas tropical modernist language distilled: where every line serves the view, every texture serves warmth, and every void serves peace.